OakChart

Harley-Davidson Inc

HOGConsumer Cyclical·Recreational Vehicles·USA·Mid·NYSE·Nov 11 • 3:59 PM ET

33.94-0.28 (-0.82%)
2026-11-11 22:03 CET
Market cap
3,455.95 USD m
Revenue, TTM
3,981.76 USD m
Net income, TTM
-131.96 USD m
Free cash flow, TTM
311.94 USD m
EPS diluted, TTM
-1.08
P/E
-
Compare

Price

HOG against its 20, 50 and 200-day averages
2050200beatmiss
25.0030.0035.007.2M14.4MVolumeMay 26Jun 26Jul 26Aug 26Sep 26Oct 26Nov 26HOGclose 33.9420-day 30.5850-day 28.13200-day 24.5133.9452w high

2.6% under the 52-week high of 34.84 on 5 Nov 2026. 52-week low 17.09 on 19 Mar 2026. Last 15 sessions, 27.8% high to low

Volume 0.83× normal · the line is the 50-bar volume average

Profile

HOG
52-week range, 95% of the way up
17.0934.84

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The LiveWire segment is an all-electric motorcycle brand with a focus on pioneering the two-wheel electric motorcycle space. The Harley-Davidson Financial Services segment engages in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.

IndexRUT
Employees5500
IPOJul 08, 1986
Beta1.29
ATR, 14d1.20
Rel volume0.83
Short float19.80%
Insider own1.15%
Inst own112.65%

Snapshot

6 groups

Valuation

IndexRUT
Market Cap3.43B
Enterprise Value3.76B
Income-131.96M
Sales3.98B
Book/sh30.05
Cash/sh20.70
Dividend Est.0.74 (2.19%)
Dividend TTM0.74 (2.19%)
Dividend Ex-DateSep 15, 2026
Dividend Gr. 3/5Y4.55% 10.35%
Payout25.85%
Employees5500
IPOJul 08, 1986

Ratios

P/E-
Forward P/E15.96
PEG-
P/S0.86
P/B1.13
P/C1.64
P/FCF10.99
EV/EBITDA-
EV/Sales0.94
Quick Ratio1.77
Current Ratio1.97
Debt/Eq0.79
LT Debt/Eq0.46
Option/ShortYes / Yes

Earnings

EPS (ttm)-1.08
EPS next Y2.13
EPS next Q-0.67
EPS this Y-72.19%
EPS next Y175.04%
EPS next 5Y-1.35%
EPS past 3/5Y-17.53% 219.23%
Sales past 3/5Y-8.06% 1.99%
EPS Y/Y TTM-125.11%
Sales Y/Y TTM-14.64%
EPS Q/Q-87.06%
Sales Q/Q-19.25%
EarningsOct 29 BMO
EPS/Sales Surpr.-15.59% -10.21%

Ownership

Insider Own1.15%
Insider Trans4.18%
Inst Own112.65%
Inst Trans-1.26%
ROA-1.48%
ROE-4.00%
ROIC-2.98%
Gross Margin24.85%
Oper. Margin-4.33%
Profit Margin-3.31%
SMA2010.98%
SMA5020.65%
SMA20038.48%
Trades-

Technical

Shs Outstand100.91M
Shs Float99.83M
Short Float19.80%
Short Ratio9.65
Short Interest19.77M
52W High34.84 -2.58%
52W Low17.09 98.60%
Volatility4.13% 3.84%
ATR (14)1.20
RSI (14)70.45
Beta1.29
Rel Volume0.83
Avg Volume2.05M
Volume1,708,356

Performance

Perf Week-1.88%
Perf Month23.55%
Perf Quarter21.87%
Perf Half Y32.58%
Perf YTD65.64%
Perf Year33.99%
Perf 3Y27.40%
Perf 5Y-9.95%
Perf 10Y-42.47%
Recom2.56
Target Price31.00
Prev Close34.22
Price33.94
Change %-0.82%

Analyst ratings

latest 10 of 20
DateActionAnalystRating changeTargetImplied
Oct 05, 2026UpgradeCCitigroupNeutral → Buy$33-2.8%
Jul 20, 2026UpgradeLLoop CapitalHold → Buy$32-5.7%
May 19, 2026ReiteratedMMorgan StanleyUnderweight$12 → $15-55.8%
Mar 11, 2026InitiatedWWells FargoUnderweight$15-55.8%
Feb 12, 2026ReiteratedDDA DavidsonBuy$30 → $25-26.3%
Nov 25, 2025InitiatedLLoop CapitalHold$21-38.1%
Nov 10, 2025ReiteratedDDA DavidsonBuy$34 → $30-11.6%
Oct 27, 2025DowngradeMMorgan StanleyEqual-Weight → Underweight$25-26.3%
Aug 25, 2025ReiteratedDDA DavidsonBuy$31 → $34+0.2%
Jan 23, 2025ReiteratedCCitigroupNeutral$34 → $31-8.7%

Peers

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FOXFFox Factory Holding Corp738.50M

Insider trading

latest 14 of 52
InsiderRelationshipDateTransactionCostSharesValueTotal heldForm
Starrs ArtiePresident & CEONov 05 '26Option Exercise0.0080,2850105,285Nov 09 05:22 PM
Root Jonathan RCFO and CCOOct 01 '26Sale24.431,55938,08624,733Oct 05 04:35 PM
NOVA DANIEL JDirectorSep 24 '26Option Exercise0.005,168052,773Sep 28 04:16 PM
Root Jonathan RCFO and CCOSep 01 '26Sale27.461,55442,67326,292Sep 02 05:02 PM
Root Jonathan ROfficerSep 01 '26Proposed Sale27.463,11385,483Sep 01 04:13 PM
Littleton GayleCLO, CCO, CAO & Corp SecAug 11 '26Buy26.387,500197,8507,500Aug 13 04:37 PM
Krause Paul JFormer AffiliateAug 13 '26Proposed Sale26.853,750100,687Aug 13 04:22 PM
Starrs ArtiePresident & CEOAug 10 '26Buy25.8910,000258,94125,000Aug 11 04:20 PM
Root Jonathan RCFO and CCOAug 03 '26Sale24.881,55438,66427,846Aug 05 04:46 PM
NOVA DANIEL JDirectorJul 31 '26Buy24.5740,000982,70047,605Aug 03 04:18 PM
Root Jonathan ROfficerAug 03 '26Proposed Sale24.881,55438,664Aug 03 04:01 PM
Root Jonathan RCFO and CCOJul 01 '26Sale24.441,55437,98029,400Jul 06 04:31 PM
Root Jonathan ROfficerJul 01 '26Proposed Sale24.441,55437,980Jul 01 04:12 PM
FARLEY JR JAMES DCEOJun 04 '26Proposed Sale24.2516,205392,971Jun 04 02:10 PM

Held by

AUM
TickerCompanyAUM
AVUVAvantis U.S. Small Cap Value ETFAUM: 32.39B
IJHiShares Core S&P Mid-Cap ETFAUM: 124.48B
VTIVanguard Morningstar Total Stock Market ETFAUM: 687.42B
DFSVUS Small Cap Value Portfolio ETF Class SharesAUM: 8.52B
VBVanguard Morningstar Small-Cap ETFAUM: 79.59B
DFATU.S. Targeted Value Portfolio-ETF Class SharesAUM: 14.47B
IWMiShares Russell 2000 Index FundAUM: 77.38B
VBRVanguard Morningstar Small-Cap Value ETFAUM: 37.76B
XMHQInvesco S&P MidCap Quality ETFAUM: 5.81B
VXFVanguard Extended Market Index ETFAUM: 30.47B

News

latest 14 of 200

Quarterly earnings

actual against estimate
PeriodReportedEPS actEPS estEPS repSales actSales estAnalysts
2026Q32026-10-290.4000.4740.397964.021,07414
2026Q22026-07-230.7500.6450.7351,1041,16715
2026Q12026-05-050.2200.2180.2241,0551,01013
2025Q42026-02-10-2.440-1.055-2.443379.2484.5614
2025Q32025-11-043.1001.5313.1011,0741,00913
2025Q22025-07-300.8800.9560.8801,0441,09913
2025Q12025-05-011.0700.7761.0671,0821,10713
2024Q42025-02-05-0.930-0.660-0.926420.49462.1513
2024Q32024-10-240.9100.8090.909876.41969.7913
2024Q22024-07-251.6301.4051.6281,3491,28613
2024Q12024-04-251.7201.5081.7161,4761,35013
2023Q42024-02-080.1800.0380.182791.65878.1713
2023Q32023-10-261.3801.3551.3761,2971,35613
2023Q22023-07-271.2201.2411.2211,1981,31713
2023Q12023-04-272.0401.3932.0421,5581,35813
2022Q42023-02-020.2800.0710.281919917.8112

Annual earnings

PeriodEPS actEPS estEPS repSales actSales est
2018FY3.7803.8483.1924,9695,065
2019FY3.3603.3992.6854,5734,621
2020FY0.7701.4040.0083,2643,566
2021FY4.2103.8694.1944,5404,394
2022FY4.9604.7234.9644,8884,917
2023FY4.8704.6814.8704,8454,936
2024FY3.4403.6413.4424,1224,168
2025FY2.7804.1382.7783,5783,681
2026FY-0.773--3,821
2027FY-2.127--4,037
2028FY-2.669--4,186
2029FY-4.869--4,883

Estimate revisions

last 14 periods
PeriodTypeDateEstimatesUpDownMeanLowHigh
2026Q4S2026-11-091391625.3363.85840.22
2026Q4S2026-11-061391625.64363.85840.22
2026Q4S2026-10-301381621.8363.85840.22
2026Q4S2026-10-291371610.65363.85834.92
2026Q4S2026-10-251330591.52436.22834.92
2026Q4S2026-10-161340591.52436.22834.92
2026Q4S2026-10-071340591.31436.22834.92
2026Q4S2026-10-061350591.31436.22834.92
2026Q4S2026-10-0513111591.31436.22834.92
2026Q4S2026-10-0113111590.38436.22834.92
2026Q4S2026-09-2214121589.62436.22834.92
2026Q4S2026-09-0814121587.55436.22834.92
2026Q4S2026-09-0114121587.53436.22834.92
2026Q4S2026-08-3113121599.17494.43834.92

Estimate history

EPS, annual3.0173.1922.6850.0084.1944.9644.873.4422.785-1.0834
Period201720182019202020212022202320242025TTM
EPS, quarterly0.909-0.9261.0670.883.101-2.4430.2240.7350.401
PeriodQ3 '24Q4 '24Q1 '25Q2 '25Q3 '25Q4 '25Q1 '26Q2 '26Q3 '26
Sales, annual5647.2245716.8755361.7894054.3775336.3085755.135836.4785186.8024473.1753981.76
Period201720182019202020212022202320242025TTM
Sales, quarterly1150.695687.6091329.2091307.0981340.71496.1581172.5311230.4371082.639
PeriodQ3 '24Q4 '24Q1 '25Q2 '25Q3 '25Q4 '25Q1 '26Q2 '26Q3 '26
Shares, annual168.091159.658152.468152.931153.569145.863136.312124.279111.659100.912
Period201720182019202020212022202320242025MRQ
Shares, quarterly127.298124.279121.235124.859117.81111.659105.62104.334100.912
PeriodQ3 '24Q4 '24Q1 '25Q2 '25Q3 '25Q4 '25Q1 '26Q2 '26Q3 '26

Income statement, annual

Currency USD, millions
MetricTTM2025FY2024FY2023FY2022FY2021FY2020FY2019FY2018FY
Total Revenue3,981.764,473.185,186.805,836.485,755.135,336.314,054.385,361.795,716.88
Cost of Goods Sold Incl. D&A2,992.453,120.143,394.653,759.633,808.623,589.622,874.143,668.733,742.26
Gross Profit989.311,353.041,792.152,076.851,946.511,746.681,180.231,693.061,974.62
Selling, General and Administrative Excl. Other1,103.551,300.891,097.821,111.44868.93764.441,006.26998.721,071.91
Research and Development-154.30161.00159.30158.60175.10202.40216.50191.60
Other Operating Expense58.16-191.39247.22227.16145.1325.05181.87134.54106.87
Operating Income-172.39243.54447.11738.25932.45957.20-7.90559.80795.84
Interest Expense18.5133.1530.4830.4230.8730.6130.7630.7228.83
Unusual Expense15.295.581.313.21-10.073.51130.8932.2993.83
Net Income Before Taxes-145.72458.73517.14866.88931.23819.24-15.73557.41686.63
Income Taxes-7.21129.5871.96171.83192.02169.21-17.03133.78155.18
Consolidated Net Income-138.51329.15445.18695.05739.21650.021.30423.63531.45
Net Income From Continuing Operations-131.96338.74455.36706.59741.41650.021.30423.63531.45
Net Income-131.96338.74455.36706.59741.41650.021.30423.63531.45
EPS (Recurring)-1.142.823.454.894.924.210.602.833.59
EPS (Basic, Before Extraordinaries)-1.052.823.464.965.014.230.012.703.21
EPS (Diluted)-1.082.783.444.874.964.190.012.683.19
EBITDA-0.88415.91607.79896.361,084.391,122.38177.82792.341,060.70
Non-Operating Income (Expense)60.47253.93101.81162.2619.59-103.84153.8260.6213.46
Other After Tax Adjustments0.000.000.000.000.000.000.000.000.00
Stock Option Compensation Expense23.1123.9037.5063.4041.6030.6513.3432.0042.34
Price To Earnings Ratio--6.797.498.638.9810,485.7113.9510.77
Price To Sales Ratio0.650.560.770.921.081.091.391.090.99
Gross Margin24.8530.2534.5535.5833.8232.7329.1131.5834.54
Operating Margin-4.335.448.6212.6516.2017.94-0.1910.4413.92
Net Margin-3.317.578.7812.1112.8812.180.037.909.30
Shares Outstanding100.91111.66124.28136.31145.86153.57152.93152.47159.66
Market Capitalization3,455.953,455.953,836.365,130.716,081.255,799.625,625.345,738.125,555.86

Income statement, quarterly

Currency USD, millions
Metric2026Q32026Q22026Q12025Q42025Q32025Q22025Q12024Q4
Total Revenue1,082.641,230.441,172.53496.161,340.711,307.101,329.21687.61
Cost of Goods Sold Incl. D&A735.59839.38826.17591.32868.43852.99860.70654.68
Gross Profit347.05391.06346.36-95.16472.28454.11468.5132.93
Selling, General and Administrative Excl. Other285.22290.02287.35240.97295.11417.23289.9895.31
Research and Development-------86.95
Other Operating Expense20.3217.6413.157.04-301.5049.7453.3372.21
Operating Income41.5183.3945.86-343.16478.67-12.86125.20-134.59
Interest Expense3.583.583.527.8310.127.617.597.68
Unusual Expense-0.55-0.414.9511.29-0.46-3.142.220.07
Net Income Before Taxes57.9295.2842.10-341.01491.55130.17178.03-170.29
Income Taxes16.9816.2917.97-58.46116.3824.4247.23-51.86
Consolidated Net Income40.9478.9824.12-282.55375.17105.75130.80-118.43
Net Income From Continuing Operations42.7679.8124.77-279.30377.37107.57133.10-116.89
Net Income42.7679.8124.77-279.30377.37107.57133.10-116.89
EPS (Recurring)0.400.730.25-2.373.100.861.08-0.93
EPS (Basic, Before Extraordinaries)0.410.760.23-2.443.130.891.07-0.93
EPS (Diluted)0.400.740.22-2.443.100.881.07-0.93
EBITDA80.29125.9690.00-297.13522.8827.57166.91-93.48
Non-Operating Income (Expense)19.4415.054.7121.2722.54147.4962.63-27.95
Other After Tax Adjustments0.000.000.000.000.000.000.000.00
Stock Option Compensation Expense5.537.585.504.506.908.395.269.42
Price To Earnings Ratio-13.887.764.9714.458.817.596.79
Price To Sales Ratio0.650.630.520.520.730.640.660.73
Gross Margin32.0631.7829.54-19.1835.2334.7435.254.79
Operating Margin3.836.783.91-69.1635.70-0.989.42-19.57
Net Margin3.956.492.11-56.2928.158.2310.01-17.00
Shares Outstanding100.91104.33105.62111.66117.81124.86121.24124.28
Market Capitalization3,455.952,574.862,261.632,420.733,391.332,867.123,144.563,836.36

Balance sheet, annual

Currency USD, millions
Metric2025FY2024FY2023FY2022FY2021FY2020FY2019FY2018FY2017FY
Cash & Short Term Investments3,091.741,725.271,638.451,568.602,003.683,388.84898.421,263.05735.04
Short Term Receivables1,471.922,265.812,380.932,034.861,647.691,652.622,531.862,520.902,435.65
Inventories730.90745.79929.95950.96712.94523.50603.57556.13538.20
Other Current Assets292.38259.76214.40196.24185.78280.47168.97144.37175.85
Total Current Assets5,586.954,996.645,163.734,750.654,550.095,845.434,202.824,484.443,884.74
Net Property, Plant & Equipment832.77820.92801.37733.82733.61788.99909.00904.13967.78
Total Investments and Advances78.4047.6644.9446.0571.1972.3852.5854.2548.01
Long-Term Note Receivable719.065,256.805,384.545,355.815,106.384,933.475,101.845,007.514,859.42
Intangible Assets63.9167.2369.7268.4870.6975.6174.7661.0562.86
Deferred Tax Assets73.79175.83161.18135.0482.92158.54101.20141.46109.07
Other Assets689.93516.51515.07402.63436.18136.1985.9612.8240.79
Total Assets8,044.8111,881.5812,140.5511,492.4811,051.0612,010.6010,528.1610,665.669,972.67
Short Term Debt Incl. Current Port. of LT Debt1,334.662,510.382,153.622,471.462,311.153,070.952,339.122,711.612,400.75
Accounts Payable389.24298.72349.16378.00374.98290.90294.38284.86227.60
Income Tax Payable31.4620.0338.2251.7334.2824.2429.8743.0825.94
Other Current Liabilities903.34728.37843.26632.72622.48595.86533.40558.05503.88
Total Current Liabilities2,658.693,557.493,384.263,533.913,342.893,981.953,196.773,597.603,158.17
Long Term Debt1,719.044,516.095,042.434,483.834,625.525,963.055,169.274,887.674,587.26
Provision for Risks Charges71.2970.0577.9999.98140.16164.80128.65263.64245.59
Deferred Tax Liabilities5.5116.8933.5129.539.268.6168.25--
Other Liabilities433.44562.56350.06438.42379.99169.40161.22142.81137.38
Total Liabilities4,887.978,723.088,888.268,585.678,497.8110,287.828,724.168,891.728,128.40
Non-Equity Reserves0.000.000.000.000.000.000.000.000.00
Preferred Stock - Carrying Value0.000.000.000.000.000.000.000.000.00
Common Equity3,140.673,166.053,252.812,903.522,553.241,722.791,804.001,773.951,844.28
Total Shareholders Equity3,140.673,166.053,252.812,903.522,553.241,722.791,804.001,773.951,844.28
Accumulated Minority Interest16.18-7.55-0.513.290.000.000.000.000.00
Total Equity3,156.853,158.503,252.302,906.812,553.241,722.791,804.001,773.951,844.28
Total Liabilities & Stockholders Equity8,044.8111,881.5812,140.5511,492.4811,051.0612,010.6010,528.1610,665.669,972.67
Book Value Per Share28.1325.4823.8619.9116.6311.2711.8311.1110.97
Tangible Book Value Per Share27.5524.9323.3519.4416.1710.7711.3410.7310.60
Full-Time Employees5,5005,9006,4006,3005,8004,6005,0005,3005,200
Price to Book Ratio1.141.121.552.262.273.263.143.074.61
Return on Assets3.403.795.986.585.640.014.005.155.25
Return on Equity10.7414.1922.9527.1730.400.0723.6829.3827.72
Return on Invested Capital6.975.938.5210.049.050.026.087.988.11
Quick Ratio1.831.191.251.081.151.341.131.091.06
Current Ratio2.101.401.531.341.361.471.311.251.23

Cash flow, annual

Currency USD, millions
MetricTTM2025FY2024FY2023FY2022FY2021FY2020FY2019FY2018FY
Net Income-138.51329.15445.18695.05739.21650.021.30423.63531.45
Depreciation171.51172.37160.67158.11151.94165.19185.72232.54264.86
Other Funds (Non Cash)285.33-271.76385.81-92.5361.64237.33856.58248.98239.04
Funds from Operations304.58313.90965.38730.57936.861,044.87999.51926.701,001.38
Extraordinary Item0.000.000.000.000.000.000.000.000.00
Changes in Working Capital123.37255.0298.4524.32-388.40-69.17178.38-58.43204.54
Cash from Operating Activities427.95568.921,063.83754.89548.46975.701,177.89868.271,205.92
Capital Expenditures-116.01-153.68-196.56-207.40-151.67-120.18-131.05-181.44-213.52
Net Assets From Acquisitions0.000.000.000.000.000.000.00-7.000.00
Sale of Fixed Assets and Businesses0.000.000.000.000.000.000.000.000.00
Purchase or Sale of Investments0.000.000.000.000.000.000.0010.01-10.01
Purchase of Investments0.000.000.000.000.000.000.000.00-10.01
Sale Or Maturity of Investments0.000.000.000.000.000.000.0010.010.00
Other Uses-1,564.60-2,553.57-3,627.11-3,875.72-4,558.83-4,243.71-3,497.49-3,847.32-3,764.41
Other Sources4,836.466,486.033,440.343,570.823,937.493,904.443,561.753,517.633,325.67
Cash from Investing Activities3,155.853,778.78-383.33-512.30-773.01-459.45-66.78-508.13-662.27
Cash Dividends Paid-80.48-86.39-91.22-96.31-93.18-92.43-68.09-237.22-245.81
Change in Capital Stock-391.23-393.27-459.83-363.99-338.63-9.13-7.92-292.93-387.08
Repurchase of Common Pref Stock-391.23-393.27-459.83-363.99-338.63-11.62-8.01-296.52-390.61
Sale of Common Pref Stock0.000.000.000.000.002.490.093.593.52
Proceedsfrom Stock Options0.000.000.000.000.000.000.000.000.00
Issuance or Reduction of Debt, Net-2,864.10-2,561.74-123.39153.8591.15-1,993.481,370.04-182.07618.13
Change in Long Term Debt-2,376.87-1,903.62-97.96241.6575.15-1,733.23925.66381.38753.48
Issuance of Long Term Debt-155.001,592.891,641.072,491.852,770.931,268.773,686.242,402.642,101.57
Reduction of Long Term Debt-2,221.87-3,496.51-1,739.03-2,250.21-2,695.78-3,002.01-2,760.58-2,021.26-1,348.09
Net Financing Active Other Cash Flow26.8131.10102.13131.80138.69210.1179.950.000.00
Other Financing Activities Uses-15.50-15.500.000.00-1.990.000.000.000.00
Cash from Financing Activities-3,309.00-3,010.30-572.32-174.65-201.97-1,884.931,373.98-712.22-14.76
Exchange Rate Effect-8.0113.49-16.141.70-19.52-15.2718.71-2.31-15.35
Net Change in Cash266.801,350.8992.0469.63-446.04-1,383.952,503.80-354.38513.54
Free Cash Flow311.94415.24867.27547.48396.79855.521,046.84686.83992.40
Preferred Dividends (Cash Flow)-0.000.000.000.000.000.000.000.00
Price to Free Cash Flow11.257.565.1411.8520.467.655.7713.057.61
Deferred Taxes & Investment Tax Credit-84.14-26.28-30.06-15.94-7.67-44.0821.55-33.98

Balance sheet, quarterly

Currency USD, millions
Metric2026Q32026Q22026Q12025Q42025Q32025Q2
Cash & Short Term Investments2,090.991,895.791,805.073,091.741,826.571,737.45
Short Term Receivables1,751.311,942.081,900.131,471.925,607.242,453.62
Inventories458.75500.94622.19730.90512.19630.29
Other Current Assets232.20250.42415.30292.38297.44327.26
Total Current Assets4,533.254,589.234,742.695,586.958,243.445,148.61
Net Property, Plant & Equipment741.28768.20801.73832.77786.39801.43
Total Investments and Advances59.4834.3069.2678.4084.7951.76
Intangible Assets64.3863.6163.4463.9163.8563.84
Deferred Tax Assets73.3670.7867.3573.7990.84166.80
Other Assets682.30714.87674.13689.93634.87619.65
Total Assets7,296.917,245.867,245.668,044.8110,566.3812,050.44
Short Term Debt Incl. Current Port. of LT Debt1,014.161,111.61996.931,334.662,013.982,487.18
Accounts Payable411.07409.27459.36389.24342.79367.38
Income Tax Payable---31.46--
Other Current Liabilities875.84890.571,021.84903.34921.29916.34
Total Current Liabilities2,301.072,411.452,478.132,658.693,278.063,770.90
Long Term Debt1,388.851,195.501,203.291,719.043,200.324,423.85
Provision for Risks Charges50.0651.4752.2671.2951.1452.19
Deferred Tax Liabilities6.617.125.525.5117.6617.03
Other Liabilities501.56464.31426.33433.44457.82478.54
Total Liabilities4,248.154,129.854,165.534,887.977,005.018,742.51
Non-Equity Reserves0.000.000.000.000.000.00
Preferred Stock - Carrying Value0.000.000.000.000.000.00
Common Equity3,032.593,099.213,064.193,140.673,572.403,316.93
Total Shareholders Equity3,032.593,099.213,064.193,140.673,572.403,316.93
Accumulated Minority Interest16.1816.8115.9516.18-11.02-8.99
Total Equity3,048.763,116.023,080.143,156.853,561.383,307.93
Total Liabilities & Stockholders Equity7,296.917,245.867,245.668,044.8110,566.3812,050.44
Book Value Per Share30.0529.7029.0128.1330.3226.57
Tangible Book Value Per Share29.4129.1028.4127.5529.7826.05
Full-Time Employees---5,500--
Price to Book Ratio1.140.840.720.681.030.90
Return on Assets-1.482.102.353.404.251.96
Return on Equity-4.006.327.3810.7414.317.19
Return on Invested Capital0.971.860.58-5.755.571.39
Quick Ratio1.771.701.661.832.361.20
Current Ratio1.971.901.912.102.511.37

Cash flow, quarterly

Currency USD, millions
Metric2026Q32026Q22026Q12025Q42025Q32025Q2
Net Income40.9478.9824.12-282.56375.17105.75
Depreciation38.7842.5644.1446.0344.2140.42
Other Funds (Non Cash)181.75-23.15-354.54481.26-738.25189.32
Funds from Operations258.9193.25-284.33236.75-240.61330.77
Extraordinary Item0.000.000.000.000.000.00
Changes in Working Capital76.7175.0956.31-84.74148.0237.18
Cash from Operating Activities335.62168.34-228.02152.02-92.59367.96
Capital Expenditures-19.73-12.90-31.79-51.59-36.53-35.59
Net Assets From Acquisitions0.000.000.000.000.000.00
Sale of Fixed Assets and Businesses0.000.000.000.000.000.00
Purchase or Sale of Investments0.000.000.000.000.000.00
Purchase of Investments0.000.000.000.000.000.00
Sale Or Maturity of Investments0.000.000.000.000.000.00
Other Uses-425.45-504.10-368.84-266.21-521.42-1,029.15
Other Sources294.47342.27308.633,891.09853.28913.49
Cash from Investing Activities-150.71-174.73-92.003,573.30295.33-151.25
Cash Dividends Paid-19.17-19.67-21.54-20.10-21.53-21.84
Preferred Dividends (Cash Flow)0.000.000.000.000.000.00
Change in Capital Stock-90.78-30.37-70.02-200.06-100.07-0.04
Repurchase of Common Pref Stock-90.78-30.37-70.02-200.06-100.07-0.04
Sale of Common Pref Stock0.000.000.000.000.000.00
Proceedsfrom Stock Options0.000.000.000.000.000.00
Issuance or Reduction of Debt, Net101.73111.74-808.59-2,268.99-27.20-569.19
Change in Long Term Debt-114.10111.74-808.59-1,565.92-62.52-488.82
Issuance of Long Term Debt-114.10111.742.36-155.00603.01497.79
Reduction of Long Term Debt0.000.00-810.95-1,410.92-665.53-986.61
Net Financing Active Other Cash Flow20.7538.74-59.1926.5217.6524.37
Other Financing Activities Uses20.5538.64-59.19-15.5013.0724.37
Cash from Financing Activities12.53100.43-959.34-2,462.62-131.16-566.70
Exchange Rate Effect0.14-3.31-7.312.48-1.379.08
Net Change in Cash197.5790.72-1,286.681,265.1870.22-340.92
Free Cash Flow315.89155.43-259.81100.43-129.12332.37
Price to Free Cash Flow11.25--7.1211.173.94

Revenue breakdown

Apparel2024: 237.27M 2025: 215.78M
Consolidation, Policy2024: 26.36M 2025: 25.67M
License2024: 22.75M 2025: 21.67M
Motorcycles2024: 3.14B 2025: 2.66B
Parts & Accessories2024: 651.96M 2025: 614.07M
Product and Service, Other2024: 72.59M 2025: 69.11M
Australia And New Zealand2024: 119.95M 2025: 105.86M
Canada2024: 210.53M 2025: 161.45M
EMEA2024: 584.49M 2025: 538.78M
Japan2024: 128.43M 2025: 112.38M
Non-US2024: 4.90M 2025: 6.62M
Other Foreign Countries2024: 264.03M 2025: 255.34M
United States2024: 2.84B 2025: 2.42B
HDMC2024: 4.12B 2025: 3.58B
Livewire2024: 26.36M 2025: 25.67M

Short interest

shares short against float, oldest to newest
SettlementOf floatShares shortFloatAvg volume
2026-10-3019.80%19.8M99.8M1.96M
2026-10-1520.09%20.7M102.9M2.13M
2026-09-3020.51%21.1M102.9M2.12M
2026-09-1518.00%18.5M102.9M2.42M
2026-08-3117.19%17.7M102.9M2.53M
2026-08-1418.19%18.7M102.9M2.62M
2026-07-3117.73%18.2M102.9M2.87M
2026-07-1516.44%17.1M104.1M2.84M
2026-06-3016.39%17.1M104.1M3.05M
2026-06-1515.70%16.3M104.0M3.07M
2026-05-2915.21%15.8M104.2M3.41M
2026-05-1513.99%14.6M104.2M3.54M
2026-04-3013.20%13.7M104.2M3.73M
2026-04-1514.49%16.1M110.8M3.72M
2026-03-3117.32%19.2M110.9M3.65M
2026-03-1316.52%18.3M110.9M3.44M
2026-02-2716.28%18.0M110.9M3.15M
2026-02-1316.78%19.6M117.1M3.06M
2026-01-3015.50%18.2M117.1M2.69M
2026-01-1513.56%15.9M117.1M2.42M

Option chain

expiry 2026-11-13
TypeStrikeBidAskLastIVOpen intVolumeDeltaThetaVega
call15.0018.5019.3018.487.8914.000.000.978-0.2200.001
call16.0017.6018.3017.887.3905.002.000.976-0.2180.001
call17.0016.7017.3016.956.8751.001.000.974-0.2160.001
call18.0015.7016.3015.836.3513.001.000.972-0.2130.002
call19.0014.8015.3014.985.9319.005.000.970-0.2100.002
call20.0013.8014.3014.065.61710.007.000.967-0.2070.002
call21.0012.8013.3013.145.0443.007.000.965-0.2040.002
call22.0011.8012.3012.224.6463.001.000.962-0.2000.002
call22.5011.3011.8011.724.5871.002.000.960-0.1980.002
call23.0010.8011.4011.274.5390.003.000.958-0.1960.002
call23.5010.3010.8010.614.0771.0012.000.957-0.1940.002
call24.009.8010.3010.163.8451.0012.000.955-0.1920.002
call24.509.309.809.623.7382.004.000.952-0.1890.002
call25.008.809.309.113.4901.004.000.950-0.1870.002
call25.508.309.008.613.7761.004.000.948-0.1840.003
call26.007.808.407.933.41321.001.000.945-0.1810.003
call26.507.007.907.503.0893.001.000.942-0.1770.003
call27.006.507.607.113.4382.000.000.938-0.1750.003
call27.506.107.006.522.8952.001.000.935-0.1710.003
call28.005.606.506.042.8827.001.000.930-0.1670.003
call28.505.006.005.602.5962.001.000.926-0.1630.003
call29.004.705.505.122.54340.001.000.920-0.1600.004
call29.504.005.204.652.6531.000.000.913-0.1550.004
call30.003.504.703.802.51657.000.000.905-0.1490.004
call31.002.503.602.021.94319.000.000.873-0.1560.005
call32.001.752.452.001.37027.000.000.819-0.1600.006
call33.001.051.351.200.89232.004.000.698-0.1860.008
call34.000.400.700.500.76641.000.000.491-0.1770.010
call35.000.100.350.180.80110.000.000.300-0.1860.008
call36.000.000.250.220.9654.000.000.212-0.1920.007
call37.000.000.400.001.2200.000.000.171-0.2060.006
call38.000.000.350.121.4521.000.000.145-0.2170.006
call39.000.000.350.001.6680.000.000.130-0.2310.005
call40.000.000.300.181.8721.000.000.119-0.2440.005
call41.000.000.350.002.0610.000.000.111-0.2540.005
call42.000.000.350.002.2470.000.000.103-0.2640.004
call43.000.000.350.002.4190.000.000.098-0.2720.004
call44.000.000.350.002.5900.000.000.092-0.2800.004
call45.000.000.350.002.7510.000.000.088-0.2880.004
put15.000.000.350.006.4390.000.00-0.022-0.2210.001
put16.000.000.350.005.9700.000.00-0.024-0.2180.001
put17.000.000.350.005.5530.000.00-0.026-0.2160.001
put18.000.000.350.005.1360.000.00-0.028-0.2130.002
put19.000.000.350.004.7510.000.00-0.030-0.2100.002
put20.000.000.350.104.3863.000.00-0.032-0.2070.002
put21.000.000.350.074.0363.000.00-0.035-0.2040.002
put22.000.000.350.153.7136.000.00-0.038-0.2000.002
put22.500.000.350.003.5390.000.00-0.040-0.1980.002
put23.000.000.350.203.3794.000.00-0.041-0.1960.002
put23.500.000.350.153.2231.000.00-0.043-0.1930.002
put24.000.000.350.103.06815.000.00-0.045-0.1910.002
put24.500.000.350.002.9171.000.00-0.048-0.1890.002
put25.000.000.350.182.77930.000.00-0.050-0.1860.002
put25.500.000.350.002.6200.000.00-0.052-0.1830.003
put26.000.000.350.052.47423.000.00-0.055-0.1800.003
put26.500.000.350.002.3300.000.00-0.058-0.1770.003
put27.000.000.351.552.1885.000.00-0.062-0.1740.003
put27.500.000.200.222.0474.000.00-0.066-0.1710.003
put28.000.000.350.121.90935.000.00-0.070-0.1670.003
put28.500.000.350.071.7691.000.00-0.075-0.1630.003
put29.000.000.350.051.63117.000.00-0.080-0.1590.004
put29.500.000.400.121.49315.000.00-0.087-0.1540.004
put30.000.000.400.121.36844.000.00-0.094-0.1490.004
put31.000.000.300.281.07950.000.00-0.127-0.1550.005
put32.000.000.150.100.78424.000.00-0.188-0.1620.006
put33.000.150.350.250.76611.004.00-0.302-0.1850.008
put34.000.400.600.450.59311827.00-0.504-0.1760.010
put35.000.951.501.200.85231.000.00-0.700-0.1840.008
put36.001.502.551.851.2390.000.00-0.787-0.1910.007
put37.002.503.700.001.7120.000.00-0.829-0.2040.006
put38.003.404.700.001.9820.000.00-0.854-0.2150.006
put39.004.405.700.002.1840.000.00-0.870-0.2290.005
put40.005.306.700.002.5260.000.00-0.880-0.2410.005
put41.006.307.707.222.6861.000.00-0.889-0.2520.005
put42.007.308.708.142.9361.000.00-0.896-0.2610.004
put43.008.309.700.003.1370.000.00-0.902-0.2700.004
put44.009.3010.7010.553.2991.000.00-0.907-0.2770.004
put45.0010.3011.7011.473.4821.000.00-0.912-0.2840.004

Latest SEC filings

30
FiledFormDescriptionPeriodLink
2026-11-094Statement of changes in beneficial ownership of securities2026-11-05SEC
2026-11-06S-3ASRAutomatic shelf registration statement of securities of well-known seasoned issuersSEC
2026-11-053Initial statement of beneficial ownership of securities2026-10-28SEC
2026-11-053Initial statement of beneficial ownership of securities2026-10-28SEC
2026-11-0410-QQuarterly report pursuant to Section 13 or 15(d)2026-09-30SEC
2026-10-298-KCurrent report2026-10-28SEC
2026-10-054Statement of changes in beneficial ownership of securities2026-10-01SEC
2026-09-284Statement of changes in beneficial ownership of securities2026-09-24SEC
2026-09-024Statement of changes in beneficial ownership of securities2026-09-01SEC
2026-09-01144Filing for proposed sale of securities under Rule 144.SEC
2026-08-14SCHEDULE 13GSEC
2026-08-13144Filing for proposed sale of securities under Rule 144.SEC
2026-08-134Statement of changes in beneficial ownership of securities2026-08-11SEC
2026-08-114Statement of changes in beneficial ownership of securities2026-08-10SEC
2026-08-11SCHEDULE 13GSEC
2026-08-054Statement of changes in beneficial ownership of securities2026-08-03SEC
2026-08-0510-QQuarterly report pursuant to Section 13 or 15(d)2026-06-30SEC
2026-08-03144Filing for proposed sale of securities under Rule 144.SEC
2026-08-034Statement of changes in beneficial ownership of securities2026-07-31SEC
2026-07-31SCHEDULE 13GSEC
2026-07-284Statement of changes in beneficial ownership of securities2026-07-24SEC
2026-07-238-K/A2026-07-23SEC
2026-07-238-KCurrent report2026-07-23SEC
2026-07-093Initial statement of beneficial ownership of securities2026-06-29SEC
2026-07-064Statement of changes in beneficial ownership of securities2026-07-01SEC
2026-07-01144Filing for proposed sale of securities under Rule 144.SEC
2026-06-268-KCurrent report2026-06-26SEC
2026-06-2611-KAnnual reports of employee stock purchase, savings and similar plans pursuant to Section 15(d)2025-12-31SEC
2026-06-04144Filing for proposed sale of securities under Rule 144.SEC
2026-06-034Statement of changes in beneficial ownership of securities2026-06-01SEC

Insider activity by month

MonthBoughtBuysSoldSells
2026-110000
2026-100038.09K1
2026-090042.67K1
2026-08456.79K238.66K1
2026-07982.70K137.98K1
2026-060037.09K1
2026-050078.29K2
2026-040000
2026-03362.05K276.74K1
2026-0249.95K1120.78K1
2026-010000
2025-120000
2025-1100372.46K2

Institutional holders

Manager% owned
BlackRock, Inc.9.69%
DONALD SMITH & CO., INC.8.81%
DIMENSIONAL FUND ADVISORS LP5.94%
VANGUARD PORTFOLIO MANAGEMENT LLC5.34%
AMERICAN CENTURY COMPANIES INC5.08%
LSV ASSET MANAGEMENT4.79%
VANGUARD CAPITAL MANAGEMENT LLC4.51%
FIFTHDELTA Ltd4.15%
STATE STREET CORP4.02%
GEODE CAPITAL MANAGEMENT, LLC2.68%

Funds

Fund% owned
VANGUARD TOTAL BOND MARKET INDEX FUND10.83%
VANGUARD TOTAL BOND MARKET II INDEX FUND7.11%
Avantis U.S. Small Cap Value ETF4.80%
iShares Core S&P Mid-Cap ETF3.42%
VANGUARD TOTAL STOCK MARKET INDEX FUND3.18%
VANGUARD SMALL-CAP INDEX FUND2.29%
VANGUARD SELECTED VALUE FUND2.10%
iShares Core U.S. Aggregate Bond ETF2.00%
VANGUARD LONG-TERM CORPORATE BOND INDEX FUND1.47%
VANGUARD SMALL-CAP VALUE INDEX FUND1.45%

OakChart. HOG. Cached 15 minutes.